There was a point in time, earlier in hip hop’s illustrious history, when rappers could only dream about starring in nationally aired commercials. And before Run DMC open the floodgates of MTV, the thought of a rapper showcasing his or her talents on national television was a pipe dream. Obviously, things have changed drastically. Rappers have sugar vitamin water, shoe deals, and even own parts of basketball teams these days and it’s nothing to see a rapper on some sort of reality show, talk show, or television show. The commercialization of hip hop was inevitable, simply because at its core, hip hop is part of the music industry, which is ultimately a business. Now there are pros and cons to this commercialization, but it seems that the cons far outnumber the pros. One of those cons is rappers skipping right over innovation and progression for a c00kie-cutter formula  that has produced quick cash for wack rappers in the past. And a by-product of this is companies supporting such artists to try to push their products to a certain demographic with the flavor-of-the-month as their spokesman. I think I’ve found the worst example of this by the hands of Honda. Via Byron Crawford