I’ve featured a few different Nike Basketball adverts here on the Undgrd mostly focusing on the Lebron signature series. I like to focus on Lebron’s shoes because I am a fan of his signature shoe series thus far, but I also like to follow the Lebron series because Lebron is Nike’s biggest basketball sponsorship star since Jordan. When it comes to style and technological evolution over a line of shoes, Lebron is Nike’s next flagship project after the successful Air Jordan line. When Lebron signed with the Heat earlier this year, Nike had a tough job on their hands re-marketing an athlete that half of the world thought was a traitor, and another half of the world thought was an athlete seizing his most favorable opportunity to win a championship. So, what was Nike to do, avoid the whole ordeal? Focus solely on it and defend Lebron’s decision subtly? Nike decided to invoke the now infamous question on what Lebron should do (or have done). Check out the advert above and stay tuned all tip off week for my opinion on Kevin Durant, the fate of the Knicks, and early season predictions.